New Home Staging Book Shows Re-Designers How To Capture The Affluent Consumer

Huntington Beach, CA (PRWEB) February 28, 2007

Barbara Jennings, CEO of Decorate Redecorate (, is pleased to announce the launch of her new home staging book, Staging Luxurious Homes.

This is Ms. Jennings tenth book and in it she shares valuable insights on how to find, approach, win over, and service affluent clients who want to sell their homes as well as helping wealthy clients who want to enjoy more fully the homes they live in.

This unique home staging book goes into detail on how to best deal with a fear that is often referred to as “social self-consciousness.”

Ms. Jennings explains: “Most middle class and lower class consumers suffer from a psychological handicap associated with wealthy or upscale consumers. Quite literally, they are intimidated by people who have money. It's harmful enough to their personal self image, but even more disastrous if they are self employed. This kind of fear is counter productive to being self employed. When in the company of rich people, the timid stop being themselves and act unnaturally, and their behavior becomes a put-off to wealthy prospects.”

The book goes on to suggest that self-employed individuals who are afraid of wealthy consumers are almost guaranteed to eliminate an entire group of people who can truly afford one's products and services, thus eliminating the possibility to make substantial profits as well as to serve a deserving segment of society.

By tapping into the mindset of upscale homeowners and professionals, by learning how to find them and attract them to one's products and services, by learning how they think, feel and operate, and by knowing when the timing is perfect to approach them, readers in the home staging and redesign business will be able to serve this prestigious segment of society with ease and dignity.

Staging Luxurious Homes is the only book of its kind addressing the home staging and redesign industries. It is a no-nonsense discussion of how home stagers or re-designers can separate themselves from the competition and carve out a very rich notch for themselves.

To learn more, visit

About Decorate-Redecorate:

Barbara Jennings is the author of 10 books on design and staging and CEO of Decorate-Redecorate.Com, the leading online training and resource center for home staging and interior redesign since 1983. The Center provides courses and promotional resources to stagers and re-designers, as well as training for homeowners.

Contact Info:

Name: Barbara Jennings

Address: 7501 Slater Avenue, Suite C

City: Huntington Beach

State: CA

Country: USA

Zip: 92647

Web Address:

Business Blog:

Phone: 714-963-3071